Marketing Skills

10 Must Needed Skills For Marketers Today

What skills make a marketer successful? Here is the answer to your question. The marketing industry lives in a steady evolution. There are a lot of new trends and technologies constantly emerging.

What are Marketing Skills?

There are many marketing tools, skills and personal qualities available to promote any service, product, or idea. The first thing is you have to analyze your customer needs. It is essential to identify those features that are most appealing to your customer. Verbal, writing, and public speaking skills, when refined, will help enhance your pitch clearly, and creativity helps to catch the customer’s attention.

1. Understand the Customer Needs

However, the Business to Consumer (B2C) marketer promotes actions differently from the Business to Business (B2B) marketer and targets different audiences. Also, nonprofits do not engage in sales because they are involved in fundraising and driving contributions. Even with each of these categories, there will be unique demands in a particular market.

If you understand customers’ requirements and pains, you can quickly develop successful products and services that people want to buy. Once you’ve clarified everything, you can see the larger view: which marketing site to use, what kind of news gets the best results, and so on.

2. Become a Storyteller

Telling a good story can make a remarkable customer experience. Getting customer attention is more challenging than ever. Of course, today’s marketers need to be more comfortable with web publishing. So that you should understand the difference between a blog, a landing page, a thank you page, and entry content. Moreover, you have to know how to post it all online. Most importantly, most of the marketers today can tell a great story. Because one strong marketer can publish content, create content, and participate in the content strategy process. Content is fuel for inbound marketing.

3. Analytics

To define the customer requirement, marketing requires a lot of research-based analysis. A successful marketer will be active with analytics tools like Google Analytics, Tag Manager, Hubspot, Pardot, Marketo, Optimizely, and so on.

Based on the day and appropriate measurements related to key performance, today’s marketers make their decision. To track the vulnerability campaign success, the analytic tools and marketing automation software are used. Therefore, the marketer can view an analytics dashboard without breaking a cold sweat. 

4. Clear Communication

The next necessary marketing skill is clear communication to be sent to the target audience using the appropriate tone. It does not mean that sentences should be full of phrases, although they require a solid understanding of industry terms. Instead, the effectiveness of phrase concepts, you can prove a comprehensive knowledge of complex subjects. It covers written communication, online, and verbally via digital channels.  Having fluency in technical and visual communications will help the marketer better know all marketing processes.  

5. Never Stop Learning

Today, marketers should dive deeper into digital marketing skills like incoming marketing, lead generation, content strategy, SEO, advertising, and analytics. Marketers also need to develop relevant-domain skills such as writing, UX research, technology, material expertise (in their clients / work-related professions), and sales strategy.

6. Creativity

The best modern marketers are the most creative. You have to spend more time organizing schedules, planning budgets, and chasing deadlines than creating content, without any mistakes. If you have more creative ideas, then you will get more remarkable customers.

7. Experimenting

Behind every successful marketing idea, you can see the dozens (not hundreds) of small failures along the way.  The best marketers are constantly testing new marketing campaigns, such as advertising copy and the price of converting data into business results. Fortunately, many tools are now available, like online advertising sites and SaaS tools, making testing easier than ever before. 

8. Basic Spreadsheet Skills

Another essential marketing skill is basic spreadsheets. Marketers should use a spreadsheet like Excel or Google Docs to modeling, planning, and studying trends. For instance:

  • Weekly social media marketing monitoring
  • Blog Post Traffic Tracking
  • CTA audit
  • SEO keyword planning

Following these basic spreadsheet skills may improve the remarkable customer experience. 

9. Experience with Contemporary Digital Tools

The next skill that marketers need today is to understand how to use social media channels, apps, and websites such as Medium or LinkedIn. Be aware that there is a difference between a customer’s proprietary channels, paid digital content placements, and what a marketer can post.

10. Delivery Specific, Identifiable Results

Finally, marketing has emerged as a field in which marketers must produce results. The best marketers focus on delivering results with three characteristics. First, they provide results that can be easily identified. Second, the results have an impact on the business. Third, they deliver these results monthly.


Finally, consider hard and soft marketing skills. Experience and skills are essential, but often individual, human qualities set a decent marketer apart from the exception.

Leave a Comment

Your email address will not be published. Required fields are marked *