Choosing the right mass email service can be crucial for the success of your email marketing efforts and for your business as a whole. Using the right email bunk service may increase the visit’s rate by 70%. Facing the COVID-19 pandemic confirmed the importance of using email marketing now more than ever by giving businesses direct access to their customers. Remember the size of the business doesn’t matter when it comes to marketing, so it is important to reach out to potential customers in every possible way. If you are just starting your own small business check out this essential software, apps and tools to enhance your business.
What is Mass Email Service?
Mass email (also known as bulk email) is a service that allows its customers to send mass email messages to multiple lists of recipients at specified times. Finding the right fit for a service like this for your business can help you reach out to thousands of leads in a personalized way that can turn the leads into future customers. Personalized and automatized emails are more effective in comparison to mass emails. You can still send bulk or mass email to your audience using dynamic content tools you can replace specific parts of a bulk email that changes based on the recipient.
Why Do You Need Mass Email Service in 2021?
There are plenty of reasons why choosing the right mass email software may break or make your business. In these trying times reaching out to the right customer with the right email can help you gain revenue and increase your sales. Even if you are a small business owner bulk email service is a MUST in 2021. So let’s break it down. We’ve made a list of the Best Mass Email Services out there and their features so that you can decide what suits your needs the best.
Choosing the Right Mass Email Service for Your Business
Before deciding on the right mass email service for your business keep in mind these important features.
Verification of the Emails
Email verification is a tool that determines whether or not a list of email addresses is valid and derivable. Generally, it is a great idea if the email service that you will be using offers the verification as well. This way junky emails will be blocked from your service and emails won’t be sent their way. This will save you bounces and will keep your records clean. If for some reason you choose a service that does not offer this option there are third-party services that offer verification of emails.
Segmenting Options
Using a bulk email service with segmenting options allows you to send personalized content to your customers, and helps you increase conversions. Segmentation based on age, gender, interest, etc (the list is endless) is what helps you stay relevant, automatically, with your ever-changing list and their ever-changing wants/needs.
Marketing Automation Process
Creating segmenting mailing lists is enabled by Email marketing. Marketing Automation Process helps you segment your customers based on their activites that helps you nurture the leads that enable you to convert through their sales funnel effectively. This way you avoid the labor-intensive task of sending marketing emails manually and helps you avoid mistakes.
Deliverability Rates
Marketers would describe Email deliverability as “ the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking”.Since successful delivery is the most important thing when using bulk email service make sure to have an updated list of contacts, keep an eye on inactive subscribers, send email using custom authentication, use double rather than single opt-in, make it really easy to unsubscribe, avoid using URL shortener.
Integrations
Email integrations are the tying together of systems, tools, and software for seamless processes around email marketing. This way you shorten your time combing through contacts and helps you understand your audience better, which helps in getting engagement and strengthening the email strategy that you use.
Templates and Editor
Choosing a bulk email service with its own template and editor allows you to create professional and responsive email templates. When you are choosing the service that will fit you best it will be a great option if you could have a trial period so you can test the templates and editing options for each one that you are considering.
Tracking User Behavior Options and Reports
Always look for a built-it tracking for opens and clicks when you are choosing the right mass email service. Track your performance and improve with every campaign since this is the only way to find out what works for you and eliminate what doesn’t. In order to do that you will need information for your campaigns and separately for your users. For the campaign reports it is advisable to have besides opens and clicks, what links did the users click on. What time was the email opened at? If you know this you can optimize the time your future sends in order to get more opens.
Price
Budget plays an important role when choosing any kind of service for our business, including mass email service. Have in mind that most of the services have a monthly commitments but you can aim for a cheaper price if you subscribe for yearly payment. We are offering you various options to choose from according to your business needs. So let’s start!
Best Mass Email Services Ranked
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1. Drip
Drip is an Ecommerce Customer Relationship Management (ECRM) platform which gathers and organizes customer data, then enables ecommerce retailers to use it in order to create personalized experience for every customer.
Known for: Its customer data management that enables you to collect, organize, and distill every ounce of info about your customers.
Features:
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- Landing Pages and Forms
- Dynamic Content
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Online Behavior Tracking
- Basic Reporting
- Web Analytics
Price:
- Basic 500 subscribers $19$ / monthly
- Pro- 5,000 subscribers $122$ /monthly
*Pricing information for Drip is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Drip must be conducted with the seller.
2. Mailgun
Mailgun offers a complete cloud-based email service for sending, receiving and tracking emails sent through your websites and applications. Knowing exactly where your emails end up is enabled by Mailgun smart inbound and storage.
Known for: Its Intuitive & Scalable Email APIs.
Features:
- Custom Unsubscribe
- Email Segmentation
- Detailed Server Logs
- Notifications
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter
- Custom Tracking Doman
- Multiple Domains
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability
Price:
- Flex – 5,000 free emails per month for 3 months
- Foundation – 50,000 emails per month $35 / monthly
- Growth – 100,000 emails per month $80 / monthly
- Scale – 100,000 emails per month 90$ / monthl
*Pricing information for Mailgun is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Mailgun must be conducted with the seller
3. Mailjet
Mailjet is a global email service provider that enables you to track transactional and marketing emails via SMTP, API, etc. You can create responsive emails using email builders in the tool
Known for: Its strong measures to protect customer data.
Features:
- Tracking & Reporting
- Performance and Reliability Integration
- Data Import & Export Tools
- High-Volume Sending
- Building and Personalizing Emails
- Manage Email Deliverability
- Automated Email Responses
- A/B Testing
- Basic Reporting
- Template Creation
Price:
- Free 6,000 emails per month
- Basic from 30,000 to 900,000 emails per month $9.65 / monthly
- Premium 30,000 to 900,000 emails per month $20.95$ / monthly
*Pricing information for Mailjet is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Mailjet must be conducted with the seller.
4. PostyMan
PostyMan is a tool for creating and sending bulk email or marketing newsletters to your mailing lists. It’s features enable you to measure business ROI (Return on Investment), with its campaign tracking reaI-time statistics.
Known for: Its campaign tracking real-time statistics.
Features:
- Personalized Email
- Built-in Email Templates
- Easy Drag and Drop Editor
- Upload or Import Template
- Use Your Existing Template
- Detailed Reporting on any action taken
- Link Click Tracking
- Email Bounce Tracking
- Google Analytics Integration
- HTML, Text Or Both (Multipart)
- Google Analytics Integration
Price:
- Lite 100,000 emails per month $60 / monthly
- Pro 500,000 emails per month $190 / monthly
- Max 1 Million emails per month $290$ / monthly
- Max Plus 2 Million emails per month $490 / monthly
*Pricing information for PostyMan is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase PostyMan must be conducted with the seller.
5. Sendblaster
SendBlaster is the best bulk email application to set up email marketing campaigns and manage mailing lists. Its features allow you to save contacts from excel and outlook and offers more than 230 templates suited for your needs.
Known for: Its more than 230 optimized templates.
Features:
- Integration with MailStyler newsletter design software product.
- Structure your email (header, footer, side columns).
- Optimized templates.
- Apply a filter to images.
- Import .eml(E-mail) or .htm files.
- Personalized emails.
- Advanced data filter.
- Add calendar events to email.
Price:
- Starting Price – $99.00/one-time/user
*Pricing information for SendBlaster is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase SendBlaster must be conducted with the seller
6. SendGrid
Sendgrid is an email marketing tool that provides modern workflows and automation facilities. SendGrid enables you to send automated email with a simple trigger. You will also benefit from its drag and drop editing options.
Known for: Its easy to use drag and drop editing options.
Features:
- Email Template Engine
- Custom API Integration
- Marketing Email Services
- Reputation Monitoring
- DKIM Customization
- SMTP Relay
- Suppression List Management
- SMTP Service
- Unsubscribe Tracking
- Open & Click Tracking
- Domain Level Load Balancing
- SMTP API
- ISP Monitoring
- Sub-user API
- Parse Webhook
- IP Whitelabeling
- SPAM Filter Testing
- Dedicated IP Addresses
Price:
- Essentials- (40K, 100K Packages) $14.95 to $29.95 / monthly
- Pro- (100K, 300K, 700K, 1.5M, 2.5M Packages) $89.95 to $949.95 /monthly
- Premier Plan- Contact SendGrid
*Pricing information for Twilio SendGrid Email API is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Twilio SendGrid Email API must be conducted with the seller.
7. Sendinblue
Sendinblue is a SaaS solution for email marketing automation. It helps you to manage your customer using your current CRM. You can use this tool to set up the design, engagement, and delivery of transactional and marketing messages.
Known for: Its drag and drop builder and premade templates.
Features:
- High-Volume Sending
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- A/B Testing
- Basic Reporting
- Open Rate
- Campaign Performance
Price:
- Free Up to 300 emails per day
- Lite 10,000 emails per month $25 / monthly
- Premium 20,000 emails per month $60 / monthly
- Customized plan according to your needs.
*Pricing information for SendinBlue is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase SendinBlue must be conducted with the seller
8. SMTP2GO
SMTP2G0 is a fast and scalable mass email service provider used for transactional and marketing emails. Complex issues involving reputation monitoring and DKIM are professionally managed for each customer individually.
Known for: Its reliable and trackable email delivery, for transactional emails (e.g. welcome emails from a website) and marketing emails.
Features:
- Archiving & Retention
- Data Recovery
- Email Monitoring
- Queue Management
- Response Management
- Routing
- Signature Management
- Whitelisting/Blacklisting
- Spam Check
- Email Monitoring
- Reporting/Analytics
Price:
- Free plan – 1,000 emails per month
- Starter – starting at 40,000 emails per month $15 / monthly
- Professional – 100,000 emails per month 75$ charged monthly
- Professional – 250,000 emails per month 170$ charged monthly
- Premier Custom – Personalized setup & support for enterprise-level senders contact for pricing.
*Pricing information for SMTP2GO is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase SMTP2GOr must be conducted with the seller
Final thoughts on Mass Email Services
Prices vary a lot between different email marketing platforms and mass email services and as a marketer you would know best the needs of your company. And more expensive doesn’t always mean better. Choosing a free plan to start with seems relatively risk-free. Do keep in mind that your emails will show a small ad and you’ll only have limited support. In any case, we hope this guide will help you in choosing the right bulk email service for your business.