Clickfunnels vs. Leadpages: Which Is Better For Marketing?

If you are an entrepreneur and digital marketer, it is your utmost goal to increase your sales in the market. Your main purpose is to direct visitors to the products and services you provide and convert them into customers and email subscribers. 

You should have certain marketing skills and business tools to convert your visitors into customers. In directing the visitors into landing pages, there is a strong competition between Clickfunnels and Leadpages. 

It is important to know which ones are going to be best for your business.  But the real question is, which one will be the right fit for you? In this  article, you will find out if Clickfunnels or Leadpages will be more effective in your marketing strategy.

Before we weigh all the benefits and differences of the two, you must know the difference between Landing Pages and Sales Funnels.

What is a Landing Page?

A landing page can be any page in your site that you want the visitor to see first. It can be your home page, a blog post, the sales page for the product you offer, and basically anything you would want your visitors to see when they visit your website.

It is your goal to optimize the landing pages and make it interesting enough to let your visitors learn more about what you provide. All of the sales you are going to make will begin with your landing page.

What is a Sales Funnel?

A funnel is the series of ways and pages that will lead the visitor to your landing page.

The main purpose of the funnel is to lead the visitor into making a purchase. But that is not the only goal of the funnel, you can use it to lead the visitor into signing up for a newsletter, subscribing to your mail blasts, and many more.

There are several uses for the funnels. You can use it to develop leads, convert the leads to customers, and turn the customers into affiliates.

Now that you know the difference between Landing Page and Funnels, it is time to understand the different benefits of Clickfunnels and Leadpages.


Clickfunnels is mainly focused on controlling the entire sales process, giving the user the advantage to monitor the journey of the customers, from visiting the sites to being redirected to different parts of the buying journey.

Using clickfunnels as a marketing tool will help you achieve a complete sales funnel that can guide the visitors and potential customers into where you would want them to go. It is a hassle-free all-in-one solution to your online business.

In managing an online market, it is important to make sure that you don’t let potential customers go. It is possible that they are not ready to make a purchase in the time being, but learning to build trust will make potential buyers come back and make a purchase.

How will it help your business?

Different from the regular sales funnels, Clickfunnels will give you the benefit of using just one marketing tool to monitor and manage all the stages of your customer’s journey. Clickfunnels makes your life easier by providing you all the tools and information you need.

Using Clickfunnels, you will be able to host websites, create and optimize your landing page designs, create email autoresponders, manage your affiliates, provide payment systems, and other support to your customers.

Funnel Templates

Creating funnels is complicated and can take a lot of your time. With Clickfunnels, you can choose from 26 funnel templates and start creating the funnel. Whether you plan on creating Product Funnel, Content Marketing Funnel, or Welcome Sales Funnel, you will find all of it in the  template options.

You can make your life easier with just a click of a button. Once you click the type of funnel you would want to create, you will have access to all the choices of funnels you can use.

Here are some of the funnel templates provided by Clickfunnels:


Best Features of Clickfunnels:

1. Drag-n-Drop Functions

Creating a page has become easier than ever with Clickfunnels. Now with the Drag-n-Drop function, you can click a blank area, edit the text, and drag it to the area you would want to put it to create a more professional design. You can add images, texts, videos, and many more. Creating and designing a beautiful page will be a piece of cake with Clickfunnels.

2. Share Funnels

Sharing an entire sales funnel you have created to other people can be useful. You have the opportunity to create funnels of your own and sell access to those who also have Clickfunnels. You can also use it to your advantage by cloning the funnels and doubling you the sales of your best products.

How much does it cost?

Clickfunnels offer two payment options that will suit you. The lowest price starts at $97/month. This includes the following:

  • 14-day free trial – you can try this marketing tool for two weeks before actually buying it. They give you the opportunity to see if Clickfunnels is suitable for you
  • 30 days money back guarantee – you can still cancel your subscription on the first month of using Clickfunnels and request a refund
  • Easy cancellation – if you want to cancel your subscription, you can do so anytime with no hassle on your part

Pros of Clickfunnels

1. Can help you create entire sales funnels

  • Clickfunnels is a tool designed to help the users market their products and services as effectively as possible. This marketing tool can create all the functions you need to convert your visitors to leads, and from leads to customers

2. All-in-one solution to all your marketing needs

  • Using just one marketing tool can really help businesses grow their sales and expand their customer reach. Clickfunnels can guide you from registering your domain to creating your landing pages.

3. Easy to use

  • You don’t have to have immense knowledge in web design to use Clickfunnels. This marketing tool is very easy to use for a first-time user, you don’t have to hire a competent coder for it

4. Can be used with other email service providers

  • In partnership with Malilchimp, Active Campaign, and ConvertKit, using Clickfunnels will be easy to send email campaigns and upgrades to your subscribers

Cons of Clickfunnels

More expensive than Leadpages

  • Having the advantage of more capabilities in your marketing strategy will come with a higher price. But paying for a higher price will be worth it if converted to higher sales


Leadpages is another marketing tool to help you gain more subscribers and visitors in your site. It provides templates you can use for your landing pages and sales page. It is a very helpful tool to use in boosting your sales in the market.

How will it help your business?

Leadpages provides its users with a lot of different features. Here are some of the things you can do with it:

1. Send content updates

Constantly sending content updates to your subscribers can be difficult especially when you have hundreds of new subscribers everyday. Leadpages makes it simple for you. All you have to do is create a new Leadpage, upload your content upgrade, and it will be automatically sent to all your new and current subscribers. It will really be helpful if you have constant content upgrades in your page.

2. Creating landing page opt-in forms

One of the many purposes of Leadpages is to design a lead magnet landing page. You can choose between different templates to create your very own landing page opt-in forms.

Having opt-in forms will help you reach your customers even outside your website. You can link it to your social media pages, in your personal social media accounts, social media advertising, and many more. You will surely have a wide reach of potential customers. Once they filled out the form, and you have their email address, it will be easy for you to build trust and relationships with them

3. Build sales pages

Leadpages also comes with different designs of sales pages templates you can work on. You will not need a professional web designer to create an eye-catching, professional sales page that will attract your leads.

Here are some of the templates provided by Leadpages:

leadpages templates

Best Features of Leadpages:

1. Lead Magnets

In order to attract potential customers, you have to be creative in what you offer your visitors. Nothing attracts visitors than a valuable gift or freebie. Leadpages makes it easy and simple to do.

2. Lead Digits

Lead Digits is another technique provided by Leadpages to collect leads from future customers. This allows you to collect opt-ins with the use of text messages that prompts your future customers asking them to sign up for a subscription. This will really help you convert more leads into customers with very little hassle on your part.

How much does it cost?

Leadpages has 3 options for the price packages, you can choose between Standard, Pro, and Advanced. You can choose a monthly payment with Standard and Pro, but the Advanced package requires an annual payment.

(i) Standard Plan

Startup pay will be $17/month for 2 years upfront, $25/month for 1 year upfront, and $37 for a monthly package.

(ii) Pro Plan

In Pro plan, the startup pay will be $42/month for 2 years upfront, $48/month for 1 year upfront, and $79 for a monthly package.

(iii) Advanced Plan

Advanced Plan does not offer a monthly package. For a yearly billing, you’ll pay $199/month. For two year billing, you will pay $159/month.

The packages can be a bit expensive, but the first two plans are still much cheaper compared to Clickfunnels.

Pros of Leadpages

1. Creates Landing Pages exclusively

  • If you intend to create a single page for your business, then Leadpages is the simpler and cheaper solution for you

2. A lot cheaper than Clickfunnels

  • Since its main purpose is create landing page exclusively, it comes with a much reasonable price

3. Easier to use

Leadpages is simple to use for a first time user. It has a drag and drop feature that helps you create your landing page faster and easier.

Cons of Leadpages

Leadpages doesn’t create any other page or funnels other than Landing Pages

  • If you want to create an entire sales funnel for your business, this will be a major factor to not choose Leadpages because its main focus is creating Landing Pages exclusively

Final Words

Clickfunnels and Leadpages are both amazing marketing tools that will for sure help you boost your sales in the market while giving you an easy experience in editing, building, or creating the landing page and sales funnels that attracts the right customers you want to attract.

The main goal is building landing pages efficiently with minimal effort compared to sales funnels, which allows you to be an expert without being a tech savvy or an experienced web designer. Everything boils down to impressive landing pages that will help you sell your products and services and lead your customers into giving their information for you to send email upgrades and contents improvements.

Both Clickfunnels and Leadpages will help you achieve the best landing page you can create along with high conversion rates, but only one can be the best fit for you. If you want to exclusively create a landing page, then Leadpages will be the best choice. But if you want to have a variety of options and endless possibilities with your sales funnel, then you should try Clickfunnels.

Either way, make sure to maximize the use of these marketing tools for you to have the best experience and result in your business.

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